Go direct to India's artisians for your bridal wear

Former Stylist at Asiana Wedding Magazine, Karan Rai founded BRIDE ET AL in 2020 for brides in search of a trousseau with a story. 


Let's Meet

I'm Karan, your guide to India's finest bridal wear

My first step into the world of South Asian fashion was at the studios of Asiana Wedding Magazine. Styling models in the latest Indian and Pakistani wedding attire, I mastered the art of dressing a bride for the biggest day of her life.

With a desire to know who created these bridal garments I began my search for grass-roots level craftspeople.


Finding weavers, embroiders and tailors who could design, stitch and finish a garment to the highest standard led to the birth of BRIDE ET AL.


BRIDE ET AL works with master artisans all over India to create a trousseau that's sustainable, ethically sourced and does good.

If you're a bride-to-be who wants to be dressed by a veteran stylist in consciously made bridal wear, look no further. 








“Karan stepped in when I was struggling to find my wedding lehnga. Due to the travel ban I couldn't go to India to do my wedding shopping. Karan went over and above to make sure I got the same experience from home. Collaborating with rural artists involved meticulous planning, patience and supervision. I'm so greatful to Karan for introducing me to this new way of shopping. I wish I could do this again and again! ”

Shivani Patel

“My experience with Karan has been phenomenal - I decided to take a personal approach with outfits for my upcoming events. She’s been consistent, has an eye for perfection & has always been quick to get what I want but at the price point I can afford. I cannot recommend her enough; without her I wouldn’t have had acess to the wonderful artisans and their work that I’ve seen over the past few months..”

Bhakti Desai

“I knew I wanted a red and gold lehenga for my Anand Karaj but I wanted it to be different to everything I saw online. Karan made suggestions within my budget, that were sustainably sourced and that my brief. I couldn't recommend her enough!"

Amanpreet Gill



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